If you have a new website then it is important to make sure that you promote it properly. It is key to making sure that people find you. Many people make the mistake of thinking that having a pretty and good quality website is enough. This is important but you also need to make people aware of your site so that they visit it. There are lots of different things that you can try in order to promote your site and five important ones are explained below.
Search Engine Optimisation
It is so important to make sure that your website appears in search engines. While Google is probably the most popular and most important, you also need to consider the others as well. It is totally free as well, which means that it is well worth making some effort to make sure that you do appear. You need to make sure that you use techniques within the website to appeal to search engines. You will need to use keywords relevant to your site to get listed higher in search engines for those keywords. The best way to do this is to have lots of content with those words spread through it. You need to make sure that it is not spammy with the keywords repeated too often as they will notice. You can also use SEO tools to help you which will enable you to be able get through this process seamlessly but they may cost you money, so you will have to decide whether you feel this will be worth it or that you want to do it yourself. Having good navigation on your website also helps and having links from external sources. Gaining links can be trickiest but you might be able to exchange links, put them on your social media and possibly even as your signature in forums etc.
Email marketing is important as it will give your subscribers a reminder of what you have to offer them and they are likely to revisit your site if you make the newsletter appealing. It is important not to swamp them with newsletters and to keep them direct and punchy but to make sure that you include new information they might be interested in such as new products you have on offer, deals and voucher codes or things like that. You do legally have to make sure that they are unsubscribed if they wish to be but there are many email management systems that can handle that for you and many of them are free.
Having a blog running alongside your website can be a really useful way of adding lots of content. You will be able to provide articles which are relevant to what you are doing with your website. Hopefully they will be informative and interesting and will get people coming to your website. They can also be used as a way of adding keywords to the site to please search engines. If you add content to your blog every so often, it will also keep visitors returning to your website because they will want to see what new content you have added. This is also appealing to search engines as they can see that the website is evolving. If you are worried that you cannot write well, then you can pay someone to do it for you, but you may find that once you look at a few blog posts on other sites, that you will get the confidence to do it yourself.
Social media is so important these days as most people have an account on one platform or another. You may need to consider which platform might be the best one for you to find your potential market on. Then you will need to make frequent and relevant posts which are interesting. Respond to comments and you may build up a following and you may even find that people share your posts which will create free publicity for you. You can make the same posts across different platforms and you can even set this to happen automatically. You should make sure that your website has links to your social media channels so it is easy to find you.
Online directories are effectively free advertising sites. They will make it easier for people to find your website if you are listed on them. Local directories can be really good if you have an actual shop or premises but there are also other places that you can get listed on which will really help people to find you more easily.